Brand strategy, visual identity, website design, digital, illustration
Blue Daisi—a zero waste consultant for businesses—engaged with Alexa Ashley to re-fresh their brand and design a fresh website to help achieve their goals .
Blue Daisi Consulting provides guidance and support for businesses who want to find a healthier balance of people, planet, and profit by pursuing zero waste. They approach sustainability with the understanding that social justice and equity are integral to creating sustainable solutions for their clients. Alexa Ashley developed a visual identity, custom website design, and a copy strategy to express Blue Daisi’s fun and custom way of working with their clients. The resulting identity and website design incorporates soft edges with bold colors and hand-painted graphics using biodegradable, organic pigments.
Inviting, inspiring, educational. Blue Daisi is a sustainability consultancy that offers custom support and guidance to businesses at any step in their journey to reduce waste. Alexa Ashley Creative developed a brand strategy, design, and copywriting to communicate Blue Daisi’s educational and approachable mindset. The resulting design fuses playfulness with clear and direct communication to make a sometimes overwhelming task of reducing waste into something exciting and approachable.
MOJI IGUN | FOUNDER | BLUE DAISI CONSULTING